Meet paul locatelli

For the last 21 years, Paul Locatelli has been one of the premier agents in Santa Cruz County. His family roots and connects run deep in the area. You won’t find a better agent in Santa Cruz for any of your buying or selling needs.

Paul Locatelli believes in concierge service, helping his clients from A to Z, acting as a liaison between clients and professional resources for every aspect of real estate finance, rehabilitation, and remodelling.

He prides himself on his ability to provide his treasured clients with vital local connections that improve their quality of life and the enjoyment of their home. With a background in construction and property management, Paul shares the expert insights he’s gained from his hands-on experience.

Paul has been serving the greater Santa Cruz County, Monterey County and Santa Clara County areas since 2002. His greatest joy has been the opportunity to give back to the community through donations, volunteer efforts and by actively supporting local organizations.

With family spanning four generations in Santa Cruz County, Paul Locatelli has personal knowledge of the neighborhoods, history and culture of this strikingly beautiful region.


Meet Brian deDiego

Meet Brian DeDiego. Founding member of Santa Cruz Real Estate Team which is a high-powered real estate sales team located in Santa Cruz County with influences in Monterey and the Silicon Valley.

I cover the California Real estate sales market with vast knowledge in NNN properties, Development, Syndications, Raw land, 1031 exchanges, apartment conversions, and multi-unit properties throughout the United States.

Real Estate portfolio for the past 30 years consists of apartment buildings, flip properties, new residential spec building, single family homes throughout California, Hawaii, Florida, and Michigan. Proud affiliate of California and National Association of Realtors. I obtained my real estate license immediately after graduating from Soquel High School in 1991.

Raised in Santa Cruz, I have specialized in residential and commercial real estate while consistently being one of Santa Cruz County’s top agents and negotiators.

I am committed to my client’s lifestyle and maximizing them the highest results in today’s real estate environment. I am a father of four children and enjoy spending time with them walking on the beach, golfing, travel, and spending time in my garden listening to music.

I am a proud co-founder of Santa Cruz Pay to Play Foundation which benefits students who play sports and donate to many wonderful foundations throughout Santa Cruz.​

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